The worship of hustle actually prevents businesses from being started and grown in the first place, because those of us who don’t want to hustle-or don’t think we can-assume that success isn’t for us. Many, many, many more of them will watch his videos, feel guilty about not hustling, and never start anything because of their fear that they can’t hustle hard enough. Some-a lot-of them will hustle until they burn out and stop hustling and making progress. When millions of people hear Gary spout the virtues of hustling…Ī few-very few-of them will hustle until they find success. His content is consistently extraordinary, and I’m glad that he hustles to create it.īut I think his message of “never stop hustling” is scary. Two of his books have had a massive impact on me and on our business. I confess that I used to believe in it, but the worship of “hustle” is one of the most dangerous mistakes that startups and small businesses can succumb to.Īnd we, as a community, need to talk about it. It’s the message we get from countless books, social media posts, blog posts and videos of entrepreneurs yelling at us to work our hands to the bone to achieve our dreams. Taking on the most dangerous word in our community.
